Scent Profiles

Corpus Naturals Scent Profiles for individual fragrances. 

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As Director of Brand & Marketing, led growth strategy, driving awareness, engagement and sales across all consumer touchpoints contributing to a 2x revenue increase.

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• Owned brand positioning and marketing strategy (Digital, Social Media, PR and CRM), including creative direction and product positioning for legitimization within luxury markets. Led  UX/UI for site rebrand, taking CORPUS from a single sku offering to a multi-product lifestyle brand.

• Led art direction and content strategy. Managed Creative, directing product and seasonal campaigns for Digital, WW Retail, and PR.

•  Responsible for the development and execution of 360° go-to-market strategies for product launches, owning end-to-end product lifecycle.